Quantifying How Travel Agents Save Consumers Time and Money
Quantifying How Travel Agents Save Consumers Time and Money
2016 Best of Both Worlds: Quantifying How Travel Agents Save Consumers Time and Money

ASTA has been a reliable source of research on the travel agency industry for many decades. This year's independent consumer study, “Best of Both Worlds: Quantifying How Travel Agents Save Consumers Time and Money,” reached more than 14,000 U.S. households to uncover consumer travel trends and find patterns related to overall travel agent usage in planning and booking trips by travel type, the factors related to how a traveler chooses a travel consultant, and for what occasions they use an agent.

Regardless whether you are a travel agent, an agency owner/manager or a supplier, you will find invaluable data and survey results in this report to guide you on: 1) how to improve travel agents’ image/competitiveness; 2) what to share with key media outlets to promote travel agent usage; and 3) how to be a more supportive business partner. The results will also help travel agents and suppliers better communicate their value proposition when marketing themselves to potential new and existing clients.
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