ASTA Corporate Advisory Forum 2019The story of consumer travel is being re-written.

Corporate travel has increasingly blurred lines with leisure travel, meetings and events. Greater supply chain complexity, exponential technology developments, new traveler cultures and changing traveler needs create an opportunity for a new value proposition and the potential to re-define the role of the intermediary.   

In this inaugural event, ASTA’s Corporate Advisory Council is opening its doors to bring together like-minded, progressive agency executives and business partners to explore the changing world of travel and travel technology as we lay the foundations for a new story, with both the corporate and leisure agency at its heart.

Join us at the ASTA Corporate Advisory Council Forum to Change the Narrative

Preliminary Agenda 

SUNDAY, MARCH 24, 2019
  Time Event
  10:00 AM – 1:00 PM
Corporate Advisory Council Business Meeting with Lunch (ASTA CAC members only)

   ASTA Corporate Advisory Council Forum
  1:00 PM – 1:15 PM Welcome 
Together, let’s change the narrative

  1:15 PM – 2:00 PM The Unfolding Story     Part 1 - Re-designing Retail 
The changing dynamics of retail and the relevance to B2B and B2C

  2:00 PM – 3:00 PM The Unfolding Story      Part 2 - Up In The Air
Getting ahead of the air retailing story. A look beyond the New Distribution Capability (NDC) to the 2025 vision

  3:00 PM – 3:30 PM
Networking Break

  3:30 PM – 4:15 PM  The Unfolding Story     Part 3 - Outside-In
From disruptor to mainstream, perspectives on airline distribution changes and the opportunity for the intermediary

  4:15 PM – 4:45 PM  The Unfolding Story     Part 4 - Moving Voices
The voice of the corporate traveler and how corporations need to adapt

  4:45 PM – 5:30 PM Thought
Wrap up and close of the day 

  5:30 PM – 6:30 PM Free Time 

  6:30 PM – 8:00 PM
Sponsored Reception

MONDAY, MARCH 25, 2019
   9:00 AM – 9:15 AM
Day 1 Recap

   9:15 AM – 10:00 AM The Unfolding Story      Part 5 - Buying Futures
Inside the mind of future procurement strategies

  10:00 AM – 10:45 AM The Unfolding Story      Part 6 - The Narrative of Sourcing
The two sides of the RFP

  10:45 AM – 11.15 AM Networking Break 
  11:15 AM – 12.00 PM The Unfolding Story     Part 7 - How Accommodating…
Trends in the hotel sector and the impact of the sharing economy on hotel strategies, corporate travel programs and leisure travelers

  12:00 PM – 12:45 PM The Unfolding Story      Part 8 - Exponential Buzz
Before we complete the story so far, we explore the potential for personalization based on new technological capability – The Data Lake & Artificial Intelligence

  12:45 PM – 1:15 PM The Unfolding Story      Part 9 - Pain Point 
Removing the friction from payment in corporate travel

  1:15 PM – 2:15 PM Networking Lunch

  2:15 PM – 3:15 PM A View from Within 
With the unfolding story now complete, we ask delegates to consider all the cards on the table and “workshop” what the future story, and your role within it, looks like

  3:15 PM – 3:45 PM Networking Break 

  3:45 PM – 4:30 PM
The Edit
We review the picture created by delegates in the “A View from Within” workshop and finesse the story 

  4:30 PM – 5:00 PM Speaking Out
Creating the narrative of ASTA’s corporate representation

  5:00 PM –  5:15 PM h’ASTA La Vista
Close and Thank You
 5:30 – 7:00 PM Reception Hosted By:
The Omni San Diego Hotel, at the Palm Terrace


*Schedule is subject to change.

Our Sponsors

Carey InternationalUATP