How America Travels 2018 ASTA Consumer Survey Full Report
How America Travels 2018 ASTA Consumer Survey Full Report
Funded by Carnival Corporation & plc, the 2018 version of “How America Travels” provides key insights into the travel ecosystem, including emerging trends related to the use of “sharing economy” services, new daylight into the consumer travel planning and booking processes, factors that help turn non-cruisers into cruisers and changing consumer needs as travel agents transition to travel advisors. The study reached 2,879 American Millennials, Gen Xers and Boomers, including both consumers who did and did not use a travel advisor in the past 12 months. The results, we hope, will help ASTA members better communicate their value proposition when marketing themselves to potential new and existing clients. ASTA Premium members should contact Andrea Caulfield, Manager of Member Care, at acaulfield@asta.org, to access this report as part of your Premium membership benefits. ASTA Proud Partners should contact Sarah Little, Director of Business Development at slittle@asta.org, to access this report as part of your Proud Partner benefits.

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Premium & Core Members: $199
Supplier & International Members: $399
Non-Member: $599
Discounted member price: 199.00
599.00
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