Conference Program


ASTA China Summit 2017 is designed to help you learn and immerse yourself as a local in China’s undiscovered southwestern province, Guizhou.



 November 5 - 8, 2017
Pre FAM Trips (additional fee)
Select from various Pre FAMs to immerse yourself in the beauty and culture of Guizhou Province. Each FAM includes lodging in the pricing. Click here for the detailed FAM itineraries.
 November 8, 2017
  TBA Registration Opens
  6:00 PM – 8:30 PM Special Presentation from Guizhou & Welcome Dinner
Hosted by Allan Wu, host of The Amazing Race Asia, China and China Rush, we'll kick off ASTA China Summit 2017 with authentic food and cultural  presentations unique to the region of Guizhou, including a performance from KAM Grand Choirs, the only polyphonic choir in China.
 November 9, 2017
  9:00 AM – 10:30 AM General Session

Allan Wu will be our emcee for this session as we discuss Chinese inbound tourism on topics such as opportunities and challenges brought by inbound travel and aviation enterprises’ expectations towards inbound tourism. We’ll hear from officials of the China National Tourism Administration, Guizhou & Guiyang Government, as well as Guizhou & Guiyang Tourism.

  10:40 AM - 11:40 AM
Special Presentation from Guiyang
  11:45 AM - 1:00 PM Lunch at the Hyatt Guiyang
  1:30 PM – 3:30 PM Trade Show
  3:45 PM – 5:15 PM Education Sessions
 

Session 1: Explore the Best-Kept Secret of China-Guizhou 
The story of exploring Guizhou begins with its mountains. With rolling mountains, mighty waters, beautiful sceneries, ethnic customs, historic sites, and most importantly, the hospitable Guizhou people, Guizhou destination experts will present you with the Top 10 Reasons for North American Tourists to visit Guizhou.
Speaker: Zhang Xiaosong, Professor at Guizhou Normal University 


Session 2: Seize the Opportunity to Enter China’s Inbound Tourism Market
We’ll discuss the favorable and convenient policies attributed to the increase in China’s inbound tourism market, including visa-free, customs clearance process, duty-free, tax rebate, freedoms of the air, etc.
Speaker: TBA, China International Travel Service (CITS) 


Session 3: The Role of Social Media in Tourism Decision Making
Social media, as one of the most powerful online networking tools, has been integrated into our daily lives. Online users from all over the world have been exposed to a completely new means of sharing information: electronic word of mouth. This type of peer communication through social media websites has become an important marketing channel for consumer decision-making. Learn how to utilize social media for destination marketing and influence decision making to clients. 
Speaker: TBA, Sales Director at Greater China 

  5:30 PM – 6:30 PM Special Presentation from China Southern Airlines
  7:00 PM – 8:30 PM Dinner at the Hyatt Guiyang


 November 10, 2017
  9:00 AM – 5:00 PM Day trip in Guiyang
We’ll visit Guiyang-Qingyan Ancient Town.
   
November 11, 2017
  TBA One-day FAM tour of Guiyang. Time and location TBA.
   
 November 12 - 15, 2017

Post FAM Trips (additional fee) 
Select from various Post FAMs to immerse yourself in the beauty and culture of the Guizhou Province. Each FAM includes lodging in pricing. 
Click here for the detailed FAM itineraries.




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