About the ASTA Destination Expo
ASTA Destination Expo is an international destination event taking place annually in a different location every year. The event is dedicated to training of outbound U.S. travel advisor to become destination specialists in select countries. Attendees can expect to receive first-hand destination training from local experts, connect face-to-face with leading travel suppliers, as well as visit and experience the destination at an affordable price before recommending to your clients.
This year's event will be held in the "Land of Creation" - Israel. Tourism from North America alone has increased over the last two years from 600,000 to over a million. The Ministry of Tourism is continuing to grow that number by investing almost $7.96m in digital marketing campaigns, and $15.92m in television and transportation campaigns. With Israel continuing to see record-breaking growth and investing in marketing it's likely your clients are going to be interested in wanting to visit, so if you aren't selling Israel to your clients...someone else will.
This year's event will be held in Israel -"Land of Creation" - on November 10-14, 2019. Israel is small in size - about the size of the state of New Jersey - but rich in history, food, and culture.
Our home base for the event will be in the thriving, beautiful city of Tel Aviv with sightseeing tours to the historic city of Jerusalem, allowing travel advisors to learn the skills to craft the perfect vacation for your clients.
"If Jerusalem is Israel’s “Washington” or Ottawa or Canberra, Tel Aviv is Israel’s New York, Toronto or Sydney – the nation’s center for business, entertainment and the arts." - provided by the Israel Ministry of Tourism website
Past ASTA Destination Expo locations include:
- Athens, Greece (2018)
- Nairobi, Kenya (2017)
- Seville, Spain (2016)
- Marrakeck, Morroco (2015)
- Merida, Mexico (2014)
For a full list of past locations, click here.
Rebranded in 2018 as the American Society of Travel Advisors, ASTA is the leading global advocate for travel advisors, the travel industry and the traveling public. Its members represent 80 percent of all travel sold in the United States through the travel agency distribution channel. Together with hundreds of internationally-based members, ASTA’s history of industry advocacy traces back to its founding in 1931 when it launched with the mission to facilitate the business of selling travel through effective representation, shared knowledge and the enhancement of professionalism.
For more information, visit ASTA.org. Consumers can connect with an ASTA travel advisor at TravelSense.org .